- TV is Not Dead, But It Is Evolving: A Look at On-Demand
MediaDailyNews, Charlene Weisler - Monday, June 29, 2015
Fighting market change is futile. The consumer is in charge, and it ...
- Measurement Mandate At Upcoming ARF Event
MediaDailyNews, Charlene Weisler - Thursday, June 11, 2015
Next week (June 14-16) is the Advertising Research Foundation's Audience Measurement conferenc ...
- Q&A With Magid's Mike Bloxham
MediaDailyNews, Charlene Weisler - Monday, June 1, 2015
Mike Bloxham might be best known in research circles for his wo ...
- The Outfront: Looking At The Upfront Now And In Future
MediaDailyNews, Charlene Weisler - Wednesday, May 20, 2015
The upfront is just getting started and already there are prognosticators reporti ...
- The Big Media Shift: Q&A With eZanga's Richard Kahn
MediaDailyNews, Charlene Weisler - Thursday, May 14, 2015
Richard Kahn, CEO of eZanga, "always had a keen interest in softwa ...
- Yes, Creative and Data Can Be Friends
Metrics Insider, Charlene Weisler - Wednesday, May 13, 2015
Something strange happened at both the recent PeopleFront, as well as t ...
- Breaking Out Of Legacy Measurement: Q&A With Marketo's Ellen Weinstein
MediaDailyNews, Charlene Weisler - Monday, April 20, 2015
It seems as if the accessibility of big data enables all typ ...
- What's Holding Back TV Programmatic? Q&A With eMediaTRADE's Pete Moran
MediaDailyNews, Charlene Weisler - Tuesday, April 7, 2015
Pete Moran has been in cable sales for over 30 years, includi ...
- Research Is The Industry's One-Armed Paper-Hanger
MediaDailyNews, Charlene Weisler - Monday, March 23, 2015
We talk about how change is impacting the core mechanics of h ...
- ARF Re:Think 2015 Conference Comes To Town
MediaDailyNews, Charlene Weisler - Friday, March 13, 2015
There are many conferences in the media industry, but the Advertising Resear ...
- Making Content More Relevant: Q&A With Conductor's Seth Besmertnik
MediaDailyNews, Charlene Weisler - Tuesday, March 10, 2015
Conductor CEO Seth Besmertnik has found a way for companies to discov ...
- CIMM Gears Up For Challenge Of Measuring Kids And Teens
MediaDailyNews, Charlene Weisler - Sunday, February 22, 2015
CIMM (the Coalition for Innovative Media Measurement) just announced a new committ ...
- The Music Industry is Just Fine: Q&A With Jeremy Kagan
MediaDailyNews, Charlene Weisler - Monday, February 9, 2015
Jeremy Kagan has an eclectic background, from managing punk rock bands ...
- Cross-Platform Addressability: Q&A With Benjamin Masse
MediaDailyNews, Charlene Weisler - Tuesday, January 27, 2015
Benjamin Masse's background is in anthropology, which is not as far afie ...
- Commodity Media Is Over: Q&A With Adaptly's Sean O'Neal
Online Media Daily, Charlene Weisler - Thursday, January 22, 2015
Sean O'Neal, president of Adaptly, has been in the advertising technology busine ...
- The Journey Is The Message At Videoschmooze
MediaDailyNews, Charlene Weisler - Monday, January 12, 2015
The great and unprecedented changes occurring in the media industry today ta ...
- Ch-Ch-Ch Changes: Tomorrow's TV
MediaDailyNews, Charlene Weisler - Tuesday, December 16, 2014
There's only one constant whenever I attend the TV of Tomorrow conferenc ...
- Finding New Places For Advertising: Q&A with Rick Sirvaitis
MediaDailyNews, Charlene Weisler - Tuesday, December 9, 2014
Rick Sirvaitis is a sales legend in the media industry, with stin ...
- TV: Evolution Or Revolution?
MediaDailyNews, Charlene Weisler - Monday, November 24, 2014
There is more chatter than usual about the future of the tradition ...
- The End Of Traditional Cable TV? Q&A With Peter Redford
MediaDailyNews, Charlene Weisler - Monday, November 10, 2014
For those who cling to the traditional ways of doing business, ...
- Q&A With eXelate's Jim Hackett
MediaDailyNews, Charlene Weisler - Wednesday, October 29, 2014
Jim Hackett, VP of tech operations for eXelate, started in the backe ...
- Magna's Big Step Toward Local TV Programmatic
MediaDailyNews, Charlene Weisler - Monday, October 13, 2014
There is a lot of talk about programmatic moving into television, b ...
- The Fine, Frenetic Advertising Week That Was
MAD, Charlene Weisler - Wednesday, October 8, 2014
Advertising Week was a fine, frenetic mixture of industry announcements, brilliant initiative ...
- New Technology Inventions Add To Changing Media Landscape
MediaDailyNews, Charlene Weisler - Wednesday, October 1, 2014
I have been fortunate this past year to attend many different typ ...
- Video Is Everywhere: Q&A With DPAA's Barry Frey
MediaDailyNews, Charlene Weisler - Wednesday, September 3, 2014
Barry Frey, president and CEO of the Digital Place-Based Advertising Association (DPAA ...
- Q&A With IMS' Nancy Mullahy
MediaDailyNews, Charlene Weisler - Tuesday, August 19, 2014
Nancy Mullahy, CEO of IMS, is on the cutting edge of today ...
- Q&A With TV Writer-Producer Stephen David
MediaDailyNews, Charlene Weisler - Thursday, August 7, 2014
Stephen David of the eponymous production company that he founded in 20 ...
- Q&A With Rentrak's Ray Pettit
Metrics Insider, Charlene Weisler - Wednesday, July 30, 2014
Ray Pettit, Ph.D., is the chief analytics officer for ITVX at Rentra ...
- Q&A With Howard Shimmel: Turner's Cross-Platform Study
MediaDailyNews, Charlene Weisler - Monday, July 21, 2014
Howard Shimmel, previously the SVP, Ad Sales Sports Research at Turner Broadcastin ...
- Investing In Media Companies: Q&A With Venture Capitalist Vincent Tang
MediaDailyNews, Charlene Weisler - Monday, July 7, 2014
Vincent Tang is a venture capitalist who has made a career ...
