- Break Down Measurement Silos And Get with the Program-matic
MediaDailyNews, Charlene Weisler - Tuesday, June 17, 2014
Two hot topics swirling around the media industry today -- cross-platform measureme ...
- The World Of Branded Entertainment: Q&A With Ogilvy's Abby Marks
MediaDailyNews, Charlene Weisler - Wednesday, June 4, 2014
Abby Marks, director of strategy and operations for Ogilvy Entertainment, entered t ...
- PSFK Looks At The Future Of Everything
MediaDailyNews, Charlene Weisler - Tuesday, May 20, 2014
I think of PSFK's annual New York City conference as Next-Gen TE ...
- IDing TV Assets: Q&A With Chris Lennon
MediaDailyNews, Charlene Weisler - Tuesday, May 6, 2014
Chris Lennon, CEO of MediAnswers, is deeply involved in CIMM's Cross-Platform Ass ...
- Cross-Platform Measurement Solutions
Metrics Insider, Charlene Weisler - Wednesday, May 7, 2014
There has never been a better time to explore solutions for cross-platfo ...
- Carpe Datum At Gigaom
Metrics Insider, Charlene Weisler - Tuesday, April 22, 2014
After attending Gigaom's recent Data Structure Conference in New York City, I ...
- ARF Re:Think 2014 Celebrates Research
MediaDailyNews, Charlene Weisler - Tuesday, April 1, 2014
The media landscape has seen an explosion of viewing content possibilities. A ...
- Old Truisms In The New-Media Age
MediaDailyNews, Charlene Weisler - Thursday, March 27, 2014
As the media industry continues to expand and transform, some truisms a ...
- ARF Re:Think Helps Researchers Consider Future Media Landscape
MediaDailyNews, Charlene Weisler - Wednesday, March 12, 2014
The Advertising Research Foundation's annual Re:Think conference, scheduled for March 23-26, ...
- Cross-Platform Measurement's Leap Forward
MediaDailyNews, Charlene Weisler - Wednesday, February 26, 2014
The cross-platform measurement market is awash with various solutions, but none ab ...
- Managing The Metadata: Q&A With Greg Varhely
MediaDailyNews, Charlene Weisler - Tuesday, February 11, 2014
Greg Varhely has over 20 years of experience in the television med ...
- Social Media Sales Conversions: Q&A With Extole's Matt Roche
MediaDailyNews, Charlene Weisler - Thursday, January 30, 2014
Matt Roche, CEO of Extole, helps to answer the question of h ...
- Measuring Emotion: Q&A With New Media Metrics' Gary Reisman
MediaDailyNews, Charlene Weisler - Wednesday, January 15, 2014
Gary Reisman of New Media Metrics started his career at the agenci ...
- Parsing The Media Prognosticators
MediaDailyNews, Charlene Weisler - Tuesday, January 7, 2014
After attending a range of media events in 2013, I found th ...
- TV Of Tomorrow Reveals Future
TV Board, Charlene Weisler - Wednesday, December 18, 2013
The TV Of Tomorrow NYC conference is to cutting-edge media intellectual proper ...
- We Need Both Right-Brain And Left-Brain Experts
TV Board, Charlene Weisler - Thursday, December 12, 2013
It's not every day that you get to sip a glass ...
- Sports Marketing Moves Ball Into Digital Zone
TV Board, Charlene Weisler - Wednesday, December 4, 2013
Innovative cross-platform marketing has been part of the sports marketplace for year ...
- No Asset Identification, No Monetization Of Cross-Platform
TV Board, Charlene Weisler - Wednesday, November 20, 2013
The world of asset identification can be a bit confusing. What exact ...
- Q&A With Annalect's Jed Meyer
TV Board, Charlene Weisler - Friday, November 8, 2013
Jed Meyer was recruited by Nielsen out of college and from the ...
- The Power Of The Crowd According To Twitter
TV Board, Charlene Weisler - Friday, November 1, 2013
The State of TV conference held this week as part of NYC ...
- The Future Of TV: 'Content Everywhere'
TV Board, Charlene Weisler - Thursday, October 24, 2013
The future of television is a hot topic today, with many exper ...
- Views From A Trailblazer: Q&A With Simulmedia CTO Alison Lowery
TV Board, Charlene Weisler - Tuesday, October 15, 2013
Simulmedia CTO Alison Lowery is one of a very few female chi ...
- Rentrak's Bruce Goerlich: Using Big Data In The Election Process
TV Board, Charlene Weisler - Wednesday, October 9, 2013
I sat down with Rentrak CRO Bruce Goerlich to discuss subjects rangi ...
- The Future of Television May Be Only One Screen
TV Board, Charlene Weisler - Wednesday, October 2, 2013
You know that the definition of television is changing when a Futu ...
- Q&A With Maxxcom's Steve Farella
TV Board, Charlene Weisler - Monday, September 23, 2013
Steve Farella CEO, Maxxcom Global Media and Targetcast TCM, started his care ...
- How To Brand A TV Network: Q&A With Turner's Jon Marks
TV Board, Charlene Weisler - Thursday, September 12, 2013
Jon Marks has had a long and successful career in media, starti ...
- Mobile TV, Clean Data: Q&A With TVB's Stacey Lynn Schulman
TV Board, Charlene Weisler - Tuesday, September 3, 2013
Stacey Lynn Schulman discovered research through her college internships. In fact, s ...
- Nielsen's Purchase Of Arbitron: The Continuing Saga
TV Board, Charlene Weisler - Thursday, August 15, 2013
Back in January, I wrote an article about the pending Nielsen purcha ...
- Q&A With The ARF's Gayle Fuguitt
TV Board, Charlene Weisler - Thursday, August 8, 2013
Gayle Fuguitt, the new CEO of the Advertising Research Foundation, is ...
- Television In A Second-Screen World: Can It Adapt?
TV Board, Charlene Weisler - Wednesday, July 31, 2013
With all the talk about second screens and multiplatforms and the challeng ...
