Agathe Laurent
Member since September 2015Contact Agathe- Senior Vice President Added Value
- Twitter: @agathelouvet
- New York New York
- 10010 USA
Articles by Agathe All articles by Agathe
- Boomers Control $14 Trillion, Essential To Growing A Business in
Engage:Boomers on
10/09/2015
Baby boomers are the only demographic that has gotten wealthier over the last 10 years, while Gen Xers and Millennials have seen their net worth decline or in some cases disappear, often buried under a pile of student loans. Marketers devote a lot of energy to Gen X and Millennials, but baby boomers and senior citizens represent an untapped opportunity. Recent census data indicates that people aged 55+ represent 26% of the U.S. population and a whopping 66% of the country's net worth, or $14 trillion.
- The Future Of Luxury Wearable Tech? in
Marketing Daily on
09/17/2015
"Luxury smartwatch" took on a whole different meaning with the presentation of the Apple Watch Hermes, which is a case study in creating a whole new market luxury segment: luxury wearable technology.
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