Articles by Jim All articles by Jim
- Social Ad Takeover: How TV Can Stay In The Game in
Television News Daily on
TV ad budgets are shifting. The reason behind this sea change isn't complicated: Social ads lead to a higher engagement rate between customers and the companies, increasing communication, feedback and most importantly personalization.
- Driving Intent Through Guided Search On Pinterest in
Search & Performance Marketing Daily on
Guided Search on Pinterest is changing the way consumers discover, get inspired, and act on their inspiration. Some might consider it visual search. Here's how.