Jonathan is responsible for the strategic vision of Mira. Prior to Mira, he was a Major in Marine Corps Infantry with 4 deployments to Iraq and Afghanistan (still active Reserve) followed by a career in technology sales and business development. He is a graduate of the University of South Carolina where he received a degree in Marketing.
- The Inevitability Of Ad Blocking For Apps in
Mobile Marketing Daily on
09/18/2015
Ad blocking signals a troubling realization for app developers. Users don't want annoying ads -- in their browser, mobile experience, or anywhere. This spells trouble for every mobile app developer
trying to monetize using in-app ads.
- Advertiser's Mandate In The Age Of Ad Blocking: Blend In
by
Pat LaPointe
(MediaDailyNews on
09/09/2015)
I somewhat agree in that ad blocking means that we have to get better at what we do (or else we die), but I disagree in that it means we 'blend in'. The 'right person, right time, right ad' should resonate, be relevant and be timely, not translucent.
I don't think we need to be blending in, just not appearing when someone is heavily engaged.