Melanie D. Davis, APR is Executive Director for The Adcraft Club of Detroit. The Adcraft Club of Detroit is one of the most prestigious and influential advertising organizations – and the largest local advertising club – in the nation. Adcraft brings together Detroit’s advertising and marketing communications community to exchange ideas, support and educate its membership and young professionals, recognize and celebrate great work and foster creativity among the greater community. As executive director, Melanie serves as the backbone – and ambassador for – the club and is responsible for the Club’s operations and maintaining and enhancing its century-plus legacy of excellence. Melanie also serves as executive director for the Adcraft Foundation, which includes all Adcraft scholarship programs and the Michigan Advertising Industry Alliance, Adcraft’s sister advocacy group for the ad industry. In her role, Melanie helps to develop the organizations’ strategic plan and program of work, including developing products, programs and services that meet member needs. She also works to enhance Adcraft’s brand in the community, encourage membership growth and develop print and digital publications that help Adcraft meet its overarching goals.