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Manjiry Tamhane

Member since September 2015Contact Manjiry

As Global Chief Operating Officer and CEO of the EMEA region for Gain Theory, Manjiry is responsible for developing the company's strategic vision and client commercial strategy alongside leading the EMEA P&L. Previous to Gain Theory, Manjiry held the title of Global Managing Director at Ohal - a WPP Marketing Effectiveness Consultancy – where she managed various clients covering Retail, Online, Financial Services, Telecoms, Travel and Entertainment across several markets in Europe and North America. Manjiry has also worked client-side on luxury brand Penhaligon’s and at leading UK retailer Debenhams introducing advanced analytical techniques within a retail environment. Manjiry holds an MSc in Operations Research from Warwick Business School and a BSc from the London School of Economics.

Articles by Manjiry All articles by Manjiry

  • How Data Influences All Ad Campaigns  in MAD on 07/05/2016

    I don't believe there is a campaign launched today, be it brand led or direct response, that isn't directly or indirectly influenced in some way by insight or data. The debate isn't really about whether data should inform the creative process, because it does, but rather is it being done in the right way.

  • CES 2016: Battle of the (Fitness) Bands in MAD on 01/15/2016

    There is gold within the wearables data mine but we are still in the nascent stages of panning for it. For a victor to emerge from the crowded Battle of the Bands, data, analysis and human expertise will have to seamlessly converge. The race is on.

  • For Marketers IoT Is A Potential Treasure Trove in MAD on 09/22/2015

    The biggest opportunities lie in the data. Each object within the IoT is monitoring our day to day routines, gathering data, communicating with other objects within our personal ecosystem, and consistently tailoring their outputs to maximize convenience and comfort for us as individuals.

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