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Work goal: Lead teams that develop measureable, insight-driven communications and content that connects with people across channels. Sample clients: GlaxoSmithKline, Mars, Booz Allen, World Wildlife Fund.
Is VR a realistic way to connect your brand to improve the customer experience? I think so.
Rather than make your foray into Big Data with sexy projects like dynamic pricing, predictive analytics or machine learning, consider basic data mining as a first date.
The principal limitation for marketers is the lack of actionable data (not the lack of data). For many organizations, there is actually too much data in too many places. Consequently, the solutions generally fall into three buckets.
Everything that used to happen in a sequence now happens all at once. The work now is in perpetual BETA. And Millennials can lead us in this regard (if we let them).
The typical path to get to big ideas has been to perfect something for one channel, then think of the extensions that amplify it in the store, on the web and everywhere in between. That approach doesn't work today. Here's one that does: cross-channel concepting.
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.