shaun quigley
Member since September 2015Contact shaun- VP, Digital Practice Director brunner
- BHiveLabConsulting.com
- LinkedIn: quigleyshaun
- Twitter: @squigster
- Washington District Of Columbia
- 20015 USA
Work goal: Lead teams that develop measureable, insight-driven communications and content that connects with people across channels. Sample clients: GlaxoSmithKline, Mars, Booz Allen, World Wildlife Fund.
Articles by shaun All articles by shaun
- Virtual Reality: Still Swimming With Sharks in
Marketing Daily on
04/25/2017
Is VR a realistic way to connect your brand to improve the customer experience? I think so.
- Avoid The Big Data Hangover: Mine What You Already Have in
Marketing Insider: Cross-Channel on
02/15/2016
Rather than make your foray into Big Data with sexy projects like dynamic pricing, predictive analytics or machine learning, consider basic data mining as a first date.
- 'Customer Centric' In The Age Of Data: Start Small, But Not Too Small in
Marketing Insider: Cross-Channel on
01/04/2016
The principal limitation for marketers is the lack of actionable data (not the lack of data). For many organizations, there is actually too much data in too many places. Consequently, the solutions generally fall into three buckets.
- Let Millennials Disrupt The Sequence Of #Agencylife in
Marketing Insider: Cross-Channel on
11/16/2015
Everything that used to happen in a sequence now happens all at once. The work now is in perpetual BETA. And Millennials can lead us in this regard (if we let them).
- A User's Guide to Cross-Channel Concepting in
Marketing Insider: Cross-Channel on
10/05/2015
The typical path to get to big ideas has been to perfect something for one channel, then think of the extensions that amplify it in the store, on the web and everywhere in between. That approach doesn't work today. Here's one that does: cross-channel concepting.
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