Katie Conneally
Member since November 2015Contact Katie- Strategist Red Peak Branding
- www.redpeakgroup.com
- New York New York
- 10012 USA
Katie is a strategist at Red Peak Branding, a strategy-and-design firm based in New York City. Red Peak Branding is a member of kyu, the strategic operating unit of Hakuhodo DY Holdings.
Articles by Katie All articles by Katie
- Twitter's Millennial Problem in
Social Media & Marketing Daily on
11/10/2015
One of Twitter's problems is its relative lack of popularity with Millennials. While Millennials make up Twitter's largest group of users, they're still not using it as much as they do other social media platforms. According to the Pew Research Center, only 37% of those 18 to 29 are on Twitter, compared to the 87% who use Facebook and the 53% who use Instagram. And of those who use Twitter, only 36% say they log in daily, while 70% of Facebook users do. This lack of engagement with Millennials means Twitter is missing out on a group of consumers who are rapidly increasing their wealth, status and influence.
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