Michael Tuminello is Director of Product at Innovid, managing the advanced video creative product line and helping to pioneer a new generation of video and TV advertising. He was previously responsible for rich media and creative at Mediamind (now Sizmek), including the Mediamind Workshop, MediaMind Blocks and rich media formats, and prior to that led the design and development from scratch of Unicast's ad authoring tool, the Ad Kit as well as managing the Unicast Ad Platform. Earlier experiences include design and development of an IM client specialized for the education market for Wimba (now part of education giant Blackboard), several years of hands-on experience as a multimedia designer and programmer, a few years playing in a band in NYC, and a stint teaching English in Japan.