Irene Coyne
Member since November 2015Contact Irene- Senior Vice President Publicis Health Media
- Philadelphia Pennsylvania
- 19107 USA
Irene Coyne is currently an SVP, Media at Publicis Health Media in Philadelphia, PA. She is a 20 year veteran and expert in healthcare strategy, marketing and media. She has held both agency and client-side brand positions at top healthcare companies in the Philadelphia area and has worked on 35+ brands, across 12+ therapeutic categories, and across all stages of a brand's lifecycle.
Articles by Irene All articles by Irene
- Delivering Innovation Through Effective Partnership With MLR Teams in
Marketing: Health on
11/18/2016
Have you ever gotten excited by an innovative idea, one of those "first of its kind" creative executions, the one that's going to put you on the map at your organization? Then only to submit it to MLR (Medical, Legal, Regulatory) and have it come out the other end, 18 months later stripped of all innovation and creativity? Or have you ever gotten so frustrated by the end product or process that you kill the program and forfeit the $75,000+ you spent on it in the first place?
- Why Pharma Needs An Integrated Point-of-Care Marketing Strategy in
Marketing: Health on
11/13/2015
How effective is a car that has two wheels in drive and two wheels in reverse? Well, maybe you'll go a bit sideways and get somewhere, but it's not really moving you to where you need to go, right? I think we can all agree that cars, much like marketing plans, are most effective when all the wheels are turning in a coordinated direction.
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