Victoria de Paul
Member since November 2015Contact Victoria- Product Marketing Specialist - Latin America Sprout Social
- Chicago Illinois
- 60605 USA
Victoria de Paul is a Product Marketing Specialist at Sprout Social focused on Latin America. She loves to unwind by cooking authentic dishes and watching sappy movies from her native Argentina.
Articles by Victoria All articles by Victoria
- How Latin American Brands Can Avoid A One-Way Social Media Conversation in
Engage:Hispanics on
11/23/2015
Latin America's appetite for social media has seen substantial and consistent growth the last few years. In the first two quarters of 2015, the volume of social media messages sent to brands in the region increased by 21.2%. Today, Spanish and Portuguese speakers comprise one of the most vocal markets on social media. But how much are brands actually engaging this increasingly important audience?
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