Anant Joshi
Member since August 2015Contact Anant- Director International Business Meetrics
- http://www.meetrics.com/en/
- LinkedIn: https://www.linkedin.com/pub/anant-joshi/0/12b/489
- Twitter: @anantjoshi
- 10178 DEU
I mentor advertising technology businesses and the people who lead them. I am currently responsible for global revenue growth and corporate development at Meetrics, a technology that provides insights into ad viewability and fraud detection. Previously, I led the global expansion of Eyeblaster/Mediamind/Sizmek from rich media startup to Nasdaq listing and also created a front line team for Videoplaza, the video SSP later sold to Telstra. I am committed to positive, practical change and enjoy motivating people by making hard work fun.
Articles by Anant All articles by Anant
- Maximizing Ad Viewability in
Real-Time Daily on
11/18/2015
Only the incredibly convoluted world of online advertising can generate such in-depth discussions about so basic a concept as whether someone should pay for something they don't get. In this case, it's about whether online publishers and the ad tech industry can ensure an advertiser's ads are viewable. I'm not going to waste time by adding more theory to a very obvious answer. Instead, I'll focus on the key steps that can be taken to maximize the chances of ads being viewable.
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