Joseph Lavan
Member since November 2015Contact Joseph- Director of Data and Insights Netmining
- New York New York
- 10010 USA
As Director of Data and Insights for Netmining, Joe oversees Netmining’s prospecting and new customer acquisition products, as well as running the insights team. He is in charge of creating unique data and measurement programs as well as managing existing relationships. Before Netmining, Joe got his start in the digital space at TACODA, a pioneer in online targeting. He is a graduate of Tulane University in New Orleans, Louisiana.
Articles by Joseph All articles by Joseph
- How Targeting Life Events Allows Brands to Better Understand Audiences in
Real-Time Daily on
11/18/2015
I have a confession to make. I recently got bored at work and decided to surf the Web. I looked at a lot of random stuff: a few vintage Mets jerseys, some pool toys, and Fantasy Football advice. Despite all the "behaviors" I exhibited and "signals" I gave, I didn't buy anything. I was just bored. My brief battle with ennui illustrates the limitations with the data marketers use to target consumers. The majority of this data is very much online data, gathered from browsing behaviors and ecommerce sites. While this is useful, the insights are largely inferred -- I'm not likely to purchase any of the products I looked at the other day.
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