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How do forward-looking brands and advertising agencies adapt to this brave new world?
Terry Savage, Chairman, Lions festivals said, “We’ve seen again and again how integral it is to create content that integrates into the lives of consumers instead of interrupting.”
Among the other findings that Clearleap discovered in its survey: • Millennials are out front in the adoption of streaming services. Among those ages 18-29, more than 70% use a streaming service, but only 64% have a pay-TV subscription. And one-fourth of them (26%) have never had pay TV.
http://www.usatoday.com/story/tech/2015/12/16/cutting-cord-more-millennials-have-streaming-service-than-pay-tv/76914922/
Netflix is the world’s leading Internet television network with over 81 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Each subscriber avoids around 158.5 hours per year of commercials — if they were watching Netflix instead of cable TV.Google these sentences if you wish to fact check.
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