Abbey Thomas is an experienced digital leader specializing in Entertainment and Automotive. During her tenure at Tremor Video, she founded the Entertainment Category and in her current role as Senior Vice President, she leads nationwide Entertainment and Auto Sales Teams, overseeing advertising revenue and developing go-to-market sales strategies. Prior to joining Tremor Video she held roles at Entertainment Weekly and MTV.
- As TV And Video Blur, So, Too, Does The Archetype Of Celebrity And How Brands Can Partner With Them in
Marketing: Entertainment on
08/18/2016
As I spend my weekends on the beach watching the different habits of the people around me, I've been thinking a lot about how the definition of the term "entertainment" has changed over the years to
mean something different, particularly to millennials and Generation Z.
- Has CES Become An Auto Show?: Autonomous Driving And Video in
Marketing: Entertainment on
01/21/2016
With rumors of a Ford/Google team-up and the show-floor obsessing about what's happening in the auto space, coupled with one headline after another emerging from this year's Consumer Electronics Show
- GM investing $500 million in Lyft for a national network of self-driving cars, Google's former head of robotics getting "picked up" by Toyota - the future of autonomous driving is virtually here.
- Break Through And Grab Attention With Video in
Marketing: Entertainment on
11/19/2015
Marketers all agree audiences are more fragmented than ever. There's a variety of content available to stream on a seemingly ever-increasing number of screens, making winning the attention of
consumers exponentially more challenging. In entertainment marketing, quality content is more the rule than the rarity. Content may have been king, but he has been dethroned. As MediaPost's Bob
Garfield noted previously, there's a new ruler in town, and his name is Attention.