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Abbey Thomas

Member since November 2015Contact Abbey

Abbey Thomas is an experienced digital leader specializing in Entertainment and Automotive. During her tenure at Tremor Video, she founded the Entertainment Category and in her current role as Senior Vice President, she leads nationwide Entertainment and Auto Sales Teams, overseeing advertising revenue and developing go-to-market sales strategies. Prior to joining Tremor Video she held roles at Entertainment Weekly and MTV.

Articles by Abbey All articles by Abbey

  • As TV And Video Blur, So, Too, Does The Archetype Of Celebrity And How Brands Can Partner With Them  in Marketing: Entertainment on 08/18/2016

    As I spend my weekends on the beach watching the different habits of the people around me, I've been thinking a lot about how the definition of the term "entertainment" has changed over the years to mean something different, particularly to millennials and Generation Z.

  • Has CES Become An Auto Show?: Autonomous Driving And Video in Marketing: Entertainment on 01/21/2016

    With rumors of a Ford/Google team-up and the show-floor obsessing about what's happening in the auto space, coupled with one headline after another emerging from this year's Consumer Electronics Show - GM investing $500 million in Lyft for a national network of self-driving cars, Google's former head of robotics getting "picked up" by Toyota - the future of autonomous driving is virtually here.

  • Break Through And Grab Attention With Video in Marketing: Entertainment on 11/19/2015

    Marketers all agree audiences are more fragmented than ever. There's a variety of content available to stream on a seemingly ever-increasing number of screens, making winning the attention of consumers exponentially more challenging. In entertainment marketing, quality content is more the rule than the rarity. Content may have been king, but he has been dethroned. As MediaPost's Bob Garfield noted previously, there's a new ruler in town, and his name is Attention.

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