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Rob Baiocco

Member since November 2015Contact Rob

  • CCO The BAM Connection
  • New York New York
  • 11201 USA

Articles by Rob All articles by Rob

  • CPR For Your Brand's Legacy in Marketing Insider on 09/30/2022

    Here are some tips on reviving legacy brands for a younger generation. For example, ask yourself: What about the brand never changes?

  • CPR For Your Brand's Legacy in Marketing Insider on 07/20/2022

    Here are some tips on reviving legacy brands for a younger generation. For example, ask yourself: What about the brand never changes?

  • Why Bad Ads Get Created in MAD on 11/19/2015

    As a Creative Director for the majority of my career, I have created thousands of ads, and overseen the creation of tens of thousands. Within these thousands of ads, many have been quite good, many straight down the middle of Mediocre Boulevard, and many I would consider just plain bad. After much experience, contemplation and self-loathing, I blame these bad ads on one of the following.

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