Jim is the Chief Innovation Officer at Elevate, leading the development of Elevate’s proprietary intelligence platform and driving new technology, data, and media solutions for clients. He oversees the creation of scalable, productized offerings that enhance performance and efficiency across Elevate’s portfolio. Prior to joining Elevate, Jim was Co-Founder and CEO of Apollo Program, a marketing intelligence platform acquired by Stagwell in 2022. He has also held senior innovation and product roles at Anomaly, Varick Media, and Undertone, with a focus on building data-driven tools that power smarter strategy and creative execution.
- Why MLB's Affluent Fans Are Hidden Goldmine For Marketers in
Marketing Insider on
10/27/2025
MLB fans are a high-value, stable audience whose consistency and affluence make them a rare asset in today's fragmented media landscape.
- Is Recession Pop Really Reshaping Gen Z Spending Habits in 2025? in
Marketing Insider on
10/22/2025
The upbeat, glittery pop sound is resurging as Gen Z faces its own financial anxieties.
- From Stream To Scream: Why 'KPop Demon Hunters' Was Always Destined to Win in
Marketing Insider on
10/08/2025
Viral music, repeat viewing, and parental amplification prove that the next big franchise will be built on family fandom.
- Media Fragmentation Is Hollywood's - And Every Marketer's - Problem in
Marketing Insider on
09/25/2025
But Gen Z seems to be the audience every studio and marketer must understand to fuel brand lift, and/or the next breakout franchise.
- College Football Fans: The Sports Marketing Powerhouse You Can't Ignore in
Marketing Insider on
08/27/2025
With unmatched loyalty, regional pride, and digital-first behaviors, college football fans represent one of the most valuable sports audiences.
- From Courts To Comic-Con: How Athlete Influence Becomes Pop-Culture Currency in
Marketing Insider on
08/06/2025
Fans aren't just cheering for jerseys; they're following personas into fashion collabs, ESPY cameos, Comic-Con panels, and more.
- Digital Natives Rule: Young Sports Fans Revolutionize Finals Engagement in
Marketing Insider on
07/29/2025
Remember when watching the finals meant gathering around the TV for the big network broadcast? Young fans don't.
- The Top 5 Emotions That Build Brand Fandom in
Marketing Insider on
07/11/2025
For one: belonging is the foundation of fandom. Create experiences that give your audience a sense of identity.
- Data-Powered Creative Necessity In Programmatic Age in
Real-Time Daily on
11/20/2015
While programmatic's biggest benefit is the ease with which marketers can deliver ads to the right person, the core of an ad's impact lies in the creative. A solution to improve creative lies in the
massive amount of data that programmatic provides marketers. Creative tools should access the same data that media buyers and traders use to select the appropriate channels and strategies for a
campaign.