
Jim Caruso
Member since December 2013Contact Jim- VP Product Varick Media
- West Orange New Jersey
- 07052 USA
Articles by Jim All articles by Jim
- Data-Powered Creative Necessity In Programmatic Age in
Real-Time Daily on
11/20/2015
While programmatic's biggest benefit is the ease with which marketers can deliver ads to the right person, the core of an ad's impact lies in the creative. A solution to improve creative lies in the massive amount of data that programmatic provides marketers. Creative tools should access the same data that media buyers and traders use to select the appropriate channels and strategies for a campaign.

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