Jim Caruso
Member since January 2022Contact Jim- CIO Elevate
- LinkedIn: https://www.linkedin.com/in/jimfcaruso/
- 07052-____ USA
Jim is the Chief Innovation Officer at Elevate, leading the development of Elevate’s proprietary intelligence platform and driving new technology, data, and media solutions for clients. He oversees the creation of scalable, productized offerings that enhance performance and efficiency across Elevate’s portfolio. Prior to joining Elevate, Jim was Co-Founder and CEO of Apollo Program, a marketing intelligence platform acquired by Stagwell in 2022. He has also held senior innovation and product roles at Anomaly, Varick Media, and Undertone, with a focus on building data-driven tools that power smarter strategy and creative execution.
Articles by Jim All articles by Jim
- Data-Powered Creative Necessity In Programmatic Age in
Real-Time Daily on
11/20/2015
While programmatic's biggest benefit is the ease with which marketers can deliver ads to the right person, the core of an ad's impact lies in the creative. A solution to improve creative lies in the massive amount of data that programmatic provides marketers. Creative tools should access the same data that media buyers and traders use to select the appropriate channels and strategies for a campaign.
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