Jim Caruso

Member since December 2013Contact Jim

Data-Powered Creative Necessity In Programmatic Age in Real-Time Daily on 11/20/2015
While programmatic's biggest benefit is the ease with which marketers can deliver ads to the right person, the core of an ad's impact lies in the creative. A solution to improve creative lies in the massive amount of data that programmatic provides marketers. Creative tools should access the same data that media buyers and traders use to select the appropriate channels and strategies for a campaign.

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