Anthony Petrillo
Member since April 2009Contact Anthony- Director Pearl Media
- 49 Lincoln Road
- Butler New Jersey
- 07405 USA
Articles by Anthony All articles by Anthony
- The New Consumer Journey: Traveling From OOH To Mobile in
Marketing: Travel on
04/26/2016
Imagine this scenario: You're walking down the bustling streets of Manhattan and see an OOH advertisement for a fashion brand. The featured shirt catches your eye and you must have it. So you look it up on your smartphone. Thanks to the brand's awesome mobile website, you can buy it instantaneously. Welcome to the newest and trending consumer journey.
- The New Consumer Journey: Traveling From OOH To Mobile in
Marketing: Travel on
03/09/2016
Imagine this scenario: You're walking down the bustling streets of Manhattan and see an OOH advertisement for a fashion brand. The featured shirt catches your eye and you must have it. So you look it up on your smartphone. Thanks to the brand's awesome mobile website, you can buy it instantaneously. Welcome to the newest and trending consumer journey.
- Virtual To Reality: 5 Travel Brand Experience Considerations in
Marketing: Travel on
11/30/2015
Year after year, virtual reality and other interactive technologies exponentially improve. They're a natural compliment for travel brand experiences, immersing consumers in new territories without having to move an inch. It sounds amazing on paper, but is it enough to inspire consumers and drive them to a transaction? Not anymore. A successful travel brand experience must be crafted properly with the right support.
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