Ann Masters

Member since December 2015

A Good Experience: The Holiday Gift That Keeps On Giving in Engage:Millennials on 12/18/2015
It's no secret that millennials are a huge consumer segment. Eighty million strong and growing, they make up 25% of the U.S. population and wield a direct buying power of more than $1 trillion. And during the holidays - a time when brands are fighting hand over omnichannel fist to claim their spot on Mom's shopping list - the smartest move is to follow the golden rule of marketing: Know thy audience.

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