Ann MastersMember since December 2015
- Copywriter Moxie
- Atlanta Georgia
- 30313 USA
Articles by Ann All articles by Ann
- A Good Experience: The Holiday Gift That Keeps On Giving in
It's no secret that millennials are a huge consumer segment. Eighty million strong and growing, they make up 25% of the U.S. population and wield a direct buying power of more than $1 trillion. And during the holidays - a time when brands are fighting hand over omnichannel fist to claim their spot on Mom's shopping list - the smartest move is to follow the golden rule of marketing: Know thy audience.