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Andreas Goeldi is Chief Technology Officer at Pixability, a premium video ad buying platform, where he is responsible for product strategy and data science. Goeldi is an experienced Internet technologist with a passion for video.
Facebook is serious about going after video consumption, and it has to be. Luring TV ad dollars to the platform is essential for Facebook's future business.
In 2016, walled gardens will increasingly take the lead, using their coveted audience data to grab a lion's share of the young audience's attention and continue to innovate with new ad formats and features attractive to advertisers.
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