Frank Guzzardo
Member since December 2015Contact Frank- VP U.S. The Exchange Lab
- Twitter: @Guzzaman
- New York New York
- 10010 USA
In his role as Vice President, U.S., Frank is responsible for driving revenue by establishing The Exchange Lab as the leading independent programmatic media management solution. Prior to joining The Exchange Lab, Frank worked at Yahoo, (via the Blue Lithium acquisition in 2007), on the forefront of the then developing AdExchange model, working to forward the integration of Yahoo with Right Media. This was followed by his role as CRO at C3 Metrics, a visionary company that was touting cross channel/cross device attribution modeling and viewability in 2011. Frank is a thought leader in programmatic buying especially within a multi-platform environment.