In his role as Vice President, U.S., Frank is responsible for driving revenue by establishing The Exchange Lab as the leading independent programmatic media management solution. Prior to joining The Exchange Lab, Frank worked at Yahoo, (via the Blue Lithium acquisition in 2007), on the forefront of the then developing AdExchange model, working to forward the integration of Yahoo with Right Media. This was followed by his role as CRO at C3 Metrics, a visionary company that was touting cross channel/cross device attribution modeling and viewability in 2011. Frank is a thought leader in programmatic buying especially within a multi-platform environment.