Tyler Paxton

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• Publishers Must Take Offense in the Ad-Fraud War in Real-Time Daily on 12/15/2015
  

  With brands and agencies increasingly on the warpath against digital ad fraud, premium publishers had better get their own houses in order -- or risk losing precious ad revenue. No, not $8.2 billion -- the figure recently unfurled by the Interactive Advertising Bureau as the annual cost to advertisers from false impressions, infringed content and malicious advertising ("malvertising"). That $8.2 billion is going to the crooks -- those secretly foisting bots and malware across the Web, stealing and distributing content, and even serving their own ads on your backend. As the ad industry takes more and more steps to combat these invisible invaders, scrupulous publishers who don't join in the battle risk massive collateral damage -- because the enemy has already infiltrated even the most high-quality sites.

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