I founded and run Elite SEM, a digital agency specializing in performance marketing (SEM, SEO, performance display, shopping, conversion, social, mobile, and analytics) for such clients as Hugo Boss, Travelstore and Eddie Bauer. What drives me is building great lives for great people - clients, employees, family. Elite SEM started in my apartment in 2004, now we're 150+ people over seven offices. We've been named #1 Best Culture (Entrepreneur), Best Search Agency (U.S. Search Awards), #1 Best Tech Company to Work For (Mashable), and one of the "Best Place(s) to Work" for four years running (Crain’s New York Business).