- How Publishers And Ad-Tech Companies Can Stem Ad Blocking in
Real-Time Daily on
01/06/2016
With the threat of ad blocking looming ominously over both publishers and ad-tech companies, it would be an easy way out to pin the blame on Flash or rich media - the very tools whose ad revenues have
long allowed publishers to thrive. Although this easy scapegoat exists, the ad-tech industry seems to understand that the real key to maintain the advertising monetization model is improving the user
experience -- doing something along the lines of the new L.E.A.N. approach by the Interactive Advertising Bureau. But the truth is, there's a silent technical factor still ruining the online user
experience, and it is client-side bidding.