Avi Latner

Member since December 2015Contact Avi

How Publishers And Ad-Tech Companies Can Stem Ad Blocking in Real-Time Daily on 01/06/2016
With the threat of ad blocking looming ominously over both publishers and ad-tech companies, it would be an easy way out to pin the blame on Flash or rich media - the very tools whose ad revenues have long allowed publishers to thrive. Although this easy scapegoat exists, the ad-tech industry seems to understand that the real key to maintain the advertising monetization model is improving the user experience -- doing something along the lines of the new L.E.A.N. approach by the Interactive Advertising Bureau. But the truth is, there's a silent technical factor still ruining the online user experience, and it is client-side bidding.

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