Eric Wheeler

Articles by Eric All articles by Eric

• Where Should D2Cs Market Next? Try the Open Web in Marketing D2C Weekly on 09/23/2019
  

  Soaring ad rates, driven in part by the wave of D2Cs themselves, make social marketing costs harder to justify.

• The Missing Conversation At Cannes: Programmatic Needs a Better Canvas in Digital News Daily on 07/05/2018
  

  There was no shortage of brilliant examples of the convergence of advertising and technology at this year's Cannes Lions festival, including innovative applications of AI and VR. But more than 80% of digital advertising spend will be programmatic this year, according to eMarketer. So in that sense the divide between creative and technological innovation was still tremendous.

• Breaking The Cycle: 3 Pillars For Progress in Marketing Daily on 04/23/2018
  

  Real progress is being made across three critical areas that hold the keys to ensuring programmatic advertising delivers on its core promise.

• 2018: Will The Ad Industry Stand The Test Of Time? in Marketing Daily on 01/16/2018
  

  As an industry, we've got to get better at the time-in-view and viewability metric.

• 2017: Publishers Reinforce Journalistic Integrity, Use Tech to Cut Out Middlemen in Publishers Daily on 02/07/2017
  

  Brands are increasingly evaluating the caliber of their site list to determine the publications aligned with their values. Many advertisers are pulling their buys from questionable and/or controversial sites, despite the volume of traffic.

• Trump, Clinton Deploy 1988 Techniques, But With Modern Spin For Faster Results in Marketing: Politics on 10/26/2016
  

  Until recently, the scripts would be written, the footage shot and the media buys made on historic data. And that was it. The same TV and radio spots would just play until Election Day, with little variation to reflect the ever-changing narrative on the campaign trail. Today's battle between Hillary Clinton and Donald Trump reminds me of the all-out attacks in the 1988 race between George Bush and Michael Dukakis.

• Elections Getting More Lucrative For Ad Tech in Marketing Politics Daily on 04/06/2016
  

  As the third and fourth quarters historically grab the bulk of campaign spending, political marketers are preparing to go full throttle in the weeks and months leading up to the ultimate Super Tuesday, November 8.

• Why I'm Loving The Ad Blocker Controversy in MediaDailyNews on 12/29/2015
  

  Ad blocking presents an opportunity for our industry to hit the reset button and address the primary drivers behind the increasing use of ad blockers - mediocre user experiences and an industry-wide lack of transparency.

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