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Adi Alon

Member since December 2015Contact Adi

  • Managing Director Accenture
  • Massachusetts
  • 02459 USA

Articles by Adi All articles by Adi

  • Is Your Innovation Engine Running on Empty? in Marketing: CPG on 12/23/2015

    Far from firing on all cylinders, most consumer packaged goods innovation engines are sputtering. Successful innovation turns new ideas into measurable value creation opportunities for both companies and their customers. Yet only 26% of CPG companies believe that their innovation efforts deliver sustainable competitive advantage. Despite high levels of R&D investment - home and personal care companies, for example, typically spend as much as 2.3% of revenues on R&D - significant revenue growth from innovation remains elusive.

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