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Brian Doyle

Member since December 2015Contact Brian

Managing Director responsible for Accenture's Product Lifecycle Services practice. We help companies to create new, disruptive business models through IoT and transform product development operations to be effective and efficient

Articles by Brian All articles by Brian

  • Is Your Innovation Engine Running on Empty? in Marketing: CPG on 12/23/2015

    Far from firing on all cylinders, most consumer packaged goods innovation engines are sputtering. Successful innovation turns new ideas into measurable value creation opportunities for both companies and their customers. Yet only 26% of CPG companies believe that their innovation efforts deliver sustainable competitive advantage. Despite high levels of R&D investment - home and personal care companies, for example, typically spend as much as 2.3% of revenues on R&D - significant revenue growth from innovation remains elusive.

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