
Karla Fernandez Parker
Member since January 2016Contact Karla- Managing Director - Texas Sensis
- www.sensisagency.com
- Facebook: https://www.facebook.com/sensi
- LinkedIn: https://www.linkedin.com/in/karlafernandezparker
- Twitter: @kp_fernandez
- 10601 RR 2222
- Suite R13
- Austin Texas
- 78730 USA
Senior Marketing Executive and Multicultural Specialist Bilingual/bicultural cross-border expert who brings brands to life in the New Texas by creating culturally relevant brand engagement with consumers where they live, work, pray and play. Innovator with a demonstrated ability to deliver differentiated brand strategies and mission-critical results utilizing traditional and on-line/social mediums as well as non-traditional grass-roots solutions. Specialist at Total Market and Hispanic in-culture brand engagement for companies such as Wells Fargo, Brown-Forman, P&G, M&M/Mars, Bank of America, United Healthcare, TXU Energy, Humane Society, and Texas CASA. Marketing strategist with specific expertise in launching new products, propelling existing brands into new markets, and revitalizing lagging brands. Category expertise includes packaged goods, financial/insurance, retail, cause-marketing and energy/telecom for Fortune 500 companies, large regional companies, public entities and non-profits. Case study on acculturation and the Hispanic Grocery Shopper is published in Hispanic Marketing: A Cultural Perspective, one of the most acclaimed books on marketing to Hispanics. Graduate of University of Texas, Bachelor of Science in Advertising, Summa Cum Laude
Articles by Karla All articles by Karla
- Netflix Push For Diversity Leads Way For Advertisers in
Marketing Insider on
03/15/2021
Netflix commissioned a comprehensive study of its 2018-19 season to examine the diversity of its original U.S.-produced films and series.
- Fintech Helps Hispanics With Financial Services Needs in
Marketing Insider on
01/20/2021
The pandemic has accelerated adoption of financial apps and services, with Hispanic and Black consumers leading the way, says research.
- Marketers, Take Note: COVID Coverage Drives U.S. Adults To Univision News in
Marketing Insider on
11/12/2020
Univision News has become the leader in viewership growth, according to Nielsen reports.
- Hispanics Will Drive Homeownership Post-Pandemic in
Marketing Insider on
09/16/2020
Hispanics drove home ownership increases in 2019, with the highest labor force participation rate in the past two decades.
- Sporting Goods Industry Missing Hispanic Market in
Marketing Insider on
08/04/2020
Sporting goods companies can get Hispanics up and moving to help with physical fitness and mental health at this difficult time.
- Ethnic Brands Have A Magic Moment in
Marketing Insider on
06/02/2020
As households have been forced to move Taco Tuesday to their own kitchens, Hispanic brands can teach other ethnic groups how to cook some of their Latin favorites.
- How Brands Can Help Those Suffering Most From Pandemic in
Marketing Insider on
04/27/2020
How marketers react to realities of unequal COVID-19 suffering will have long-lasting effects on both brand loyalty and brand choice for generations.
- U.S. Consumers Hungry For Latin Flavor in
Marketing Insider on
02/26/2020
We are living in such a global time that marketers must keep up with the ever-changing flavor profile and cross-cultural influence sweeping the U.S.
- Should Your Brand TikTok? in
Marketing Insider on
02/03/2020
While fast food and some environmental cause brands are starting to embrace the channel, it's surprising other categories haven't jumped in.
- Why Advertisers Are Underspending On Hispanic Market in
Marketing Insider on
12/16/2019
For one, advertisers have overgeneralized an emphasis on Spanish-only.
Comments by Karla All comments by Karla
- Hispanics Will Drive Homeownership Post-Pandemic
by
Karla Fernandez Parker
(Marketing Insider on
09/16/2020)
The point I am trying to make Marcelo is with the right help Hispanics can attain homeownership. And prior to the pandemic were really driving home ownership. I don't think these suggestions are impossible to overcome. And my hope is that I have helped raised awareness among realtors to bring in diversity and be more aware.
- How Brands Can Help Those Suffering Most From Pandemic
by
Karla Fernandez Parker
(Marketing Insider on
04/27/2020)
Thanks, Bea.
- Advertisers Underspending On Hispanic Market
by
Karla Fernandez Parker
(Marketing Insider on
11/22/2019)
Leo, thanks for sharing the other sources of data. Glad we agree there's a big gap in underspending from either source! Appreciate it, Karla
- User-Generated Content Dominating Hispanic Audiences
by
Karla Fernandez Parker
(Marketing Insider on
10/29/2019)
Thanks for sharing Alexandra! Karla
- The Power Of Hispanic Media
by
Karla Fernandez Parker
(Marketing Insider on
09/24/2018)
Frank, will do. Thank you for your interest, Karla
- The Hispanic Color Palette Is Diverse
by
Karla Fernandez Parker
(Marketing Insider on
04/11/2018)
Thanks, Marcelo! That's a great excercise. Take care, Karla
- How Gen Z Are Leading Brands to Listen And Act
by
Meredith Ferguson
(Marketing Insider on
03/28/2018)
Nice article! My daugher marched on Saturday and I am so proud of her. Perhaps corporations will be what drives this change on gun control as well? Karla
- Generation Z Under Academic Pressure
by
Karla Fernandez Parker
(Marketing Insider on
10/19/2017)
Thank you, Michelle. The kids in our focus group who were Millennials mentioned how much they wished they had learned about other options.I agree, options are great~!Karla
- Generation Z Under Academic Pressure
by
Karla Fernandez Parker
(Marketing Insider on
10/19/2017)
Hi Jim, thank you for your question. The We are Gen Z Report is a quantitative study in which on average over 1,000 interviews were conducted per wave. You are correct, only one focus group was done in Texas whcih I reference in the aritcle, however, I also conducted a series of interviews with student advisors and career counselors, including an executive director of a counselor's association with over 7,000 members.I am on LinkedIn if you would like to continue this conversation off-line.Thank you again for your interest, Karla
- Mom Has The Money; Her Sons Can Get Her To Spend It
by
Karla Fernandez Parker
(Engage:Teens on
07/18/2017)
Hi Chuck, thanks for your comment. I don't have any archives, was just impressed with their targeting of Gen Z. Best of luck, Karla

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