Karla Fernandez Parker

Articles by Karla All articles by Karla

• Latinos Will Be Future Drivers Of Spending In U.S. in Marketing Insider on 03/15/2023
  

  With a younger average age, larger households, and higher education levels, Latinos will be the workforce spending money and paying into the systems that will need funding.

• Hispanic Influence Lasts Longer Than A Month in Marketing Insider on 09/26/2022
  

  Find ways your products or services are impacting real lives with real stories outside of Hispanic Heritage Month.

• Your Digital Marketing Isn't Reaching Hispanics in Marketing Insider on 09/03/2022
  

  Among the problems in targeting Hispanics: Your ads don't have people who look like us.

• Your Digital Marketing Isn't Reaching Hispanics in Marketing Insider on 06/02/2022
  

  Among the problems in targeting Hispanics: Your ads don't have people who look like us.

• Shrinkflation Will Hit Hispanic Pocketbooks Hardest in Marketing Insider on 03/29/2022
  

  Hispanic households have also been disproportionately hit by such obstacles as higher unemployment rates at the start of the pandemic and higher COVID infection rates.

• Hispanics' Love for Fintech Grows -- Do Traditional Banks Stand a Chance? in Marketing Insider on 02/17/2022
  

  In one report, Hispanics over-indexed versus the general population, with 95% of them using fintech.

• With Bank, VC Support, Hispanic-Owned Businesses Could Soar Even Higher in Marketing Insider on 01/20/2022
  

  Latino-owned businesses face myriad hurdles to getting affordable funding. Start with FICO scores, which often work against young entrepreneurs,

• Hispanics Embrace Pandemic-Driven Banking Trends in Marketing Insider on 12/22/2021
  

  Use of alternative payment methods has increased, with credit card usage up 7%, debit card usage up 10%, and online payment tools up 14%.

• Hispanics Continue To Break The Mold With Census Answers in Marketing Insider on 10/07/2021
  

  For example, more than 20 million Hispanics identified with more than one race in the 2020 census.

• Is Your Marketing Leveraging The Changing Hispanic Demographic? in Marketing Insider on 09/29/2021
  

  The first key takeaway from the 2020 Census shows Hispanics are having a baby boom.

Comments by Karla All comments by Karla

• Hispanics Will Drive Homeownership Post-Pandemic by Karla Fernandez Parker (Marketing Insider on 09/16/2020)
  

  The point I am trying to make Marcelo is with the right help Hispanics can attain homeownership.  And prior to the pandemic were really driving home ownership.  I don't think these suggestions are impossible to overcome.  And my hope is that I have helped raised awareness among realtors to bring in diversity and be more aware.

• How Brands Can Help Those Suffering Most From Pandemic by Karla Fernandez Parker (Marketing Insider on 04/27/2020)
  

  Thanks, Bea.

• Advertisers Underspending On Hispanic Market by Karla Fernandez Parker (Marketing Insider on 11/22/2019)
  

  Leo, thanks for sharing the other sources of data.  Glad we agree there's a big gap in underspending from either source!  Appreciate it, Karla

• User-Generated Content Dominating Hispanic Audiences by Karla Fernandez Parker (Marketing Insider on 10/29/2019)
  

  Thanks for sharing Alexandra!  Karla

• The Power Of Hispanic Media by Karla Fernandez Parker (Marketing Insider on 09/24/2018)
  

  Frank, will do.  Thank you for your interest, Karla

• The Hispanic Color Palette Is Diverse by Karla Fernandez Parker (Marketing Insider on 04/11/2018)
  

  Thanks, Marcelo!  That's a great excercise.   Take care, Karla

• How Gen Z Are Leading Brands to Listen And Act by Meredith Ferguson (Marketing Insider on 03/28/2018)
  

  Nice article!  My daugher marched on Saturday and I am so proud of her.  Perhaps corporations will be what drives this change on gun control as well?  Karla

• Generation Z Under Academic Pressure by Karla Fernandez Parker (Marketing Insider on 10/19/2017)
  

  Thank you, Michelle.  The kids in our focus group who were Millennials mentioned how much they wished they had learned about other options.I agree, options are great~!Karla

• Generation Z Under Academic Pressure by Karla Fernandez Parker (Marketing Insider on 10/19/2017)
  

  Hi Jim, thank you for your question.  The We are Gen Z Report is a quantitative study in which on average over 1,000 interviews were conducted per wave.  You are correct, only one focus group was done in Texas whcih I reference in the aritcle, however, I also conducted a series of interviews with student advisors and career counselors, including an executive director of a counselor's association with over 7,000 members.I am on LinkedIn if you would like to continue this conversation off-line.Thank you again for your interest, Karla

• Mom Has The Money; Her Sons Can Get Her To Spend It by Karla Fernandez Parker (Engage:Teens on 07/18/2017)
  

  Hi Chuck, thanks for your comment.  I don't have any archives, was just impressed with their targeting of Gen Z.  Best of luck, Karla

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