Helen has been newly appointed to the role of UK CEO. She will combine her UK CEO role with her role as Chair of Mindshare Western Europe, representing Europe on the GroupM Europe board. She came to Mindshare in 2004 to lead the global Unilever account, before assuming joint responsibility for Mindshare EMEA. She has worked on every continent bar Antarctica and has an equally diverse career background covering banking, education, logistics, and of course, media. She graduated from Carnegie Mellon University in the US but still holds her Aussie passport dear to her heart.