Vineet Thapar
Member since January 2016- SVP, Creative Digitas Health LifeBrands
- LinkedIn: https://www.linkedin.com/in/vineetthapar
- 100 California Street
- 9th Floor
- San Francisco California
- 94111 USA
Based in San Francisco, Vineet provides creative leadership and influences engagement strategy for global health brands. His digital-first teams find and amplify brand stories in the form of multichannel customer experiences that are responsive to the way people are living now. Embodying the Digitas Health LifeBrands mantra of ‘Helping, not selling’, his work has benefitted a diverse range of clients such as AstraZeneca, Pfizer, International Osteoporosis Foundation, Boots, Reckitt Benckiser and Sanofi, among others
Articles by Vineet All articles by Vineet
- What's Powerful Now? Changing Health Marketing! in
Marketing: Health on
02/10/2017
Asking "What's Powerful Now?" delivers value dynamically in the moment by harnessing the rapid pace of behavioral change in today's health journeys.
- Brands Can Act Like 'Dad Saving The Day' in
Marketing: Health on
01/08/2016
There's a lovely YouTube video compilation that trended over the holidays, showing dads saving the day. Just as a baby is about to tumble from a sofa, dad prevents the fall. In another segment, a child flies off a wild swing and lands in dad's arms. In both instances, dads are positioned for preemptive action. Instead of giving instructions to their children, dads simply showed up at the right moment with the appropriate intervention and helped avert disaster.
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