- Going Viral? It's All About Creating Good Content
Video Insider, Chris Young - Wednesday, July 24, 2013
"We want to go viral!" We've all heard that cry, In t ...
- The NewFronts Bring A New Day -- What's Next?
Video Insider, Chris Young - Tuesday, May 21, 2013
At the end of every NewFront week, our industry asks the sa ...
- Brands, You're Broadcasters -- Now What?
Video Insider, Chris Young - Thursday, September 20, 2012
Congratulations, brands: You are now broadcasters, Rather than just passive receptacles ...
- The Search for the Digital Living Room
Video Insider, Naomi , Chris Young - Tuesday, August 2, 2011
Since the early days of online video, marketers have been predicting t ...
- The Evolution Of Distribution
Video Insider, Naomi , Chris Young - Thursday, June 2, 2011
Once upon a time, television studio executives negotiated with one network ...
- What Music Videos Can Learn From Ad-Funded Original Programming
Video Insider, Naomi , Chris Young - Wednesday, April 6, 2011
What do music videos and ad-funded original programming have in common? ...
- Top Seven Trends For Online Video In 2011
Video Insider, Naomi , Chris Young - Tuesday, December 7, 2010
As we count down to the end of what's been an incredib ...
- Waiting For The 'I Love Lucy' Moment
Video Insider, Naomi , Chris Young - Wednesday, November 10, 2010
Few television shows generated as many spirited, laughter-filled discussions as the class ...
- Smart Reach Is More Than Just A Numbers Game
Video Insider, Naomi , Chris Young - Wednesday, October 6, 2010
As a veteran of the online video advertising business, it's become hard ...
- Creating Winning Video Content For The Web: What Would Don Draper Do?
Video Insider, Naomi , Chris Young - Thursday, September 2, 2010
As an "ad man" in the digital age, I'd argue that t ...
- Yes, Your Audience Wants Utilitainment (Explanation Below)
Video Insider, Naomi , Chris Young - Monday, August 2, 2010
Remarkably, there are some marketers who still think that simply having ...
- Top Reasons Your Online Consumers Just Aren't That Into You
Video Insider, Naomi , Chris Young - Tuesday, June 8, 2010
The focus of IAB's Innovation Days conference during Internet Week NY ...
- A Tried-And-True Medium Migrates Online
Video Insider, Naomi , Chris Young - Friday, May 7, 2010
Just as advertisers use their proven offline technique -- the commercial ...
- Buying Audiences
Video Insider, Naomi , Chris Young - Monday, May 3, 2010
Thanks to a convergence of technology and consumer habits, both fueled ...
- 'Buying' Audiences
Video Insider, Naomi , Chris Young - Tuesday, March 30, 2010
Thanks to a convergence of technology and consumer habits, both fueled ...
- Thanks To Technology, Video is Everywhere
Video Insider, Naomi , Chris Young - Wednesday, October 21, 2009
The 21st century is an era of mass technology, which has ma ...
- Targeted Distribution Of Online Video Pays Off
Video Insider, Naomi , Chris Young - Wednesday, March 25, 2009
Last month I spoke to the efficacy of targeting quad-force of right-perso ...
- The Quad-force: Person, Place, Time & Content
Video Insider, Naomi , Chris Young - Wednesday, February 25, 2009
I can't tell you how many times I've heard industry professionals lame ...
- Goodbye Banners, Hello Webisodes!
Video Insider, Naomi , Chris Young - Tuesday, January 27, 2009
Recently I was lunching with a friend who is high up ...
- Teaching A New Dog Old Video Tricks
Video Insider, Naomi , Chris Young - Tuesday, October 21, 2008
Back in 2000, as CEO of the then-fledgling Klipmart, I was bangi ...
- Making Friends And Influencing Influencers
Video Insider, Naomi , Chris Young - Wednesday, September 24, 2008
Over the last year, talks about branded entertainment have picked up serio ...
- Making Branded Entertainment Work For You
Video Insider, Naomi , Chris Young - Tuesday, August 26, 2008
Sometimes people get angry. In my last column, "How NOT Using Tradition ...
- How NOT Using Traditional Online Video Advertising Increases Brand Favorability
Video Insider, Naomi , Chris Young - Tuesday, July 29, 2008
Recently I was on vacation traveling around the Mediterranean by boat. Wh ...
- Rocking Out With Branded Entertainment!
Video Insider, Naomi , Chris Young - Tuesday, June 24, 2008
What happens when a can't-miss, sure-fire, hit-making band releases an album th ...
- Gaining Exposure By Giving The People What They Want
Video Insider, Naomi , Chris Young - Tuesday, June 3, 2008
There is a famous Tinseltown quote often attributed to comedian Red Skelet ...
- 21st Century Cave Paintings
Video Insider, Naomi , Chris Young - Tuesday, February 19, 2008
Cave Paintings. 19th Century Newsies. Massive highway billboards. What do these thin ...
- No Client Left Behind: Why Innovation Is Crucial For Vendors
Video Insider, Naomi , Chris Young - Monday, May 7, 2007
Ever notice how difficult it is to buy a cheap umbrella wh ...
- Online Video: It's All In The Metrics
Video Insider, Naomi , Chris Young - Monday, January 29, 2007
In 2005, a Dynamic Logic MarketNorms report certified that streaming video deliver ...
- Online Video: It's Not Your Father's TV
Video Insider, Naomi , Chris Young - Monday, November 13, 2006
If you are like me, you were probably amazed at the seeming ...
- Creativity Drives Innovation
Video Insider, Naomi , Chris Young - Monday, October 2, 2006
So, what is the next evolution of online video? That depends ...
