Chris Emme

Member since January 2016Contact Chris

Leveraging Moment Marketing To Drive Real Value in Real-Time Daily on 01/13/2016
One of the themes emerging this year is moments marketing, which is the triggering of timely and relevant messages based on offline events. While this is not a new phenomenon -- brands have been using events since the beginning of advertising through onsite activation or TV commercials -- digital media and real-time data make this easier. How can we create relevant messages that don't just add to the marketing noise that very often accompanies a "new" capability?

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