Justin ChoiMember since February 2010Contact Justin
Founder and CEO of Nativo
Articles by Justin All articles by Justin
- 5 Key Takeaways From The FTC's Native Guidelines in
The heart of the FTC's guidelines is simple: Promotional messages are deceptive when they are not clearly identifiable by consumers as advertising. To accomplish proper disclosure, publishers should require that brand content has both a clearly visible "sponsored content" label, as well as a separate byline attributing the article to the advertiser.
Comments by Justin All comments by Justin
- 5 Key Takeaways From The FTC's Native Guidelines
Tobi, thank you. Yes, the FTC examples cover various nuances that may leave some room for interpretation. Since we've been asked by many of the top publishers we work with- we wanted to be prescriptive on what disclosures cover the requirements outlined in the guidance. Your article captures the general reaction we've seen among our publishers and our position on the matter: clear disclosures have always been important and the FTC guidelines provide additional clarity on how they should be applied.