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CHRIS COPELAND


Contact MediaPost Editorial
  • In The Social Search Jungle With Google And Facebook
    Inside Performance, Chris Copeland - Tuesday, April 30, 2013
    Social search. It's become the buzziest of buzz words in the sear ...
  • Can Google Embody The Mantra of Its Social Network?
    Online Media Daily, Chris Copeland - Tuesday, October 4, 2011
    There is no success guaranteed to Google just because their name ...
  • The Me-Ification Of Search And Social
    Inside Performance, Chris Copeland - Wednesday, March 9, 2011
    Chris Copeland wants to be #1. Correction: Chris Copeland knows that Chr ...
  • The Worth Of A Word
    Inside Performance, Chris Copeland - Friday, January 7, 2011
    What's a word worth? If we use the old saying, it's wor ...
  • Inside the Machine: How Search Is Influencing The Evolution Of Marketing And Beyond For Brands
    Inside Performance, Chris Copeland - Friday, December 10, 2010
    Each month, Mediapost provides me an opportunity to offer perspective on t ...
  • Are You In Position For Greatness Realized
    Inside Performance, Chris Copeland - Friday, November 26, 2010
    On Nov. 6 I stood, along with 72,000 others, and screamed, th ...
  • Bing And Facebook Personalize Search
    Inside Performance, Chris Copeland - Friday, October 15, 2010
    Earlier this week, Microsoft and Facebook held a press event to announ ...
  • Are You Asking The Right Search Marketing Questions?
    Inside Performance, Chris Copeland - Friday, September 17, 2010
    Often, clients have questions about strategy and execution, but they are questio ...
  • Drilling For Information: The Evolution Of Search
    Inside Performance, Chris Copeland - Friday, August 20, 2010
    The problem with search is that the object of the game ...
  • The Search Alliance: A Study In Listening To Advertisers First
    Inside Performance, Chris Copeland - Friday, July 23, 2010
    We are close to 60 days from the formal transition of mo ...
  • The Interface of Intent
    Inside Performance, Chris Copeland - Friday, June 25, 2010
    We have to examine what we know about search evolution, and h ...
  • The Winning Ticket: The Trifecta Of Intention Marketing
    Inside Performance, Chris Copeland - Friday, April 30, 2010
    For me, the two minutes of thoroughbred racing on the first Saturd ...
  • Be Not Afraid of Greatness: The Search Aspirations of Yahoo and Bing
    Inside Performance, Chris Copeland - Friday, April 2, 2010
    I've spent most of the last month engaged in a knowledge que ...
  • Super Battles for Search Dominance
    Inside Performance, Chris Copeland - Friday, February 5, 2010
    This weekend, the Colts and Saints will battle to determine the ki ...
  • Advertising 2010: Release The Hounds
    Inside Performance, Chris Copeland - Friday, December 18, 2009
    As I revisit this year and think ahead to 2010, I fi ...
  • What's Going To Work? TEAMWORK
    Inside Performance, Chris Copeland - Friday, November 20, 2009
    If you have a child in the 18- to 36-month-old range, y ...
  • Brand Anarchy, Compliments of Google SideWiki
    Inside Performance, Chris Copeland - Friday, October 23, 2009
    If you walked out of your home to find graffiti on t ...
  • Convenience Vs. Destination
    Inside Performance, Chris Copeland - Friday, September 25, 2009
    Every summer, millions of people take time off for the annual fami ...
  • Word Association And Clarity of Focus In The Search Space
    Inside Performance, Chris Copeland - Friday, August 28, 2009
    The elevator speech. It's one of the prerequisites of business development. ...
  • The Code Of Advertising: Like Car Buying OR Home Buying?
    Inside Performance, Chris Copeland - Friday, July 31, 2009
    For a long period of time, there was "The Code": an oft ...
  • Bing: The Promise Of The Next Act
    Inside Performance, Chris Copeland - Friday, July 10, 2009
    At the end of "Casablanca," Humphrey Bogart's character, Rick, utters the famo ...
  • The Dawn Of 'Why' Marketing
    Inside Performance, Chris Copeland - Friday, June 5, 2009
    In my last column, I proclaimed search to be going out ...
  • Going Out of Business: The End Of Search Marketing
    Inside Performance, Chris Copeland - Friday, May 8, 2009
    A guy walks into a search pitch meeting and says, "Thank y ...
  • Can Search Build Brands?
    Inside Performance, Chris Copeland - Friday, April 10, 2009
    Advertisers are gravitating to more measurable forms of marketing and also looki ...
  • The Future Of Search: Is Twitter The Chosen One?
    Inside Performance, Chris Copeland - Friday, March 13, 2009
    Over the past three months it has become in vogue to discu ...
  • 2009: Year Of The Calculated Risk
    Inside Performance, Chris Copeland - Friday, January 16, 2009
    In difficult times comes great opportunity -- an opportunity for companies ...
  • Search's Andy Warhol Moment: How LinkedIn, Twitter and Social Networks May Change Search for the Better
    Inside Performance, Chris Copeland - Friday, December 19, 2008
    According to Yahoo, the average search session lasts 15 minutes. That includ ...
  • I'm Rubber, You're Glue: Yahoo, Google And The Future Of SEO
    Inside Performance, Chris Copeland - Tuesday, December 2, 2008
    Two weeks ago, both Yahoo and Google introduced changes to the U. ...
  • Synchronization In Search
    Inside Performance, Chris Copeland - Friday, October 31, 2008
    Everyone loves the concept of integration. Advertisers love to tout an integrat ...
  • Why Integration Is Not the Grail, And Causality Is Overrated in Search
    Inside Performance, Chris Copeland - Friday, October 3, 2008
    Integration. If you are keeping score at home, it's the buzzword bin ...
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