Bryan drives all global insight driven thought leadership and research projects at Exponential and is a sought after keynote speaker at leading international media and marketing events. Bryan has deep expertise on quantitative and strategic analysis of digital marketing. He has served as a consultant for media litigation as well as an in-house expert for companies including Droga5, ING and NBC.
- Is Your Data Telling The Truth? Where You'll Find 'Liars' Online in
Real-Time Daily on
02/03/2016
Everyone lies at one point or another -- especially when they are asked to describe themselves. Marketers tend to rely on surface demographics such as age, gender and income, but unfortunately, people
even fudge these for a multitude of reasons. How can advertisers be assured that the data they're receiving is accurate? One way you can be more confident in the data is by looking at its origin. Some
sources are simply better than others. Let's take a look at a few that should be approached with some skepticism.
- Much Adieu About Nothing
by
Bob Garfield
(Garfield at Large on
05/22/2017)
Bob, so sad to see you go -- one of the few sane voices around here. Can't tell you how many times I've forwarded on your column, to the wide-eyed and disbelieving and everyone in between. You'll be missed.