Adam Page

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Food For Thought: How To Talk About Taste In Advertising in Marketing: CPG on 02/03/2016
According to Health World, a non-profit dedicated to supporting and promoting comprehensive health and safety education, memories can actually affect taste. Recalling a positive memory about eating a certain food can make a present experience more enjoyable. Since advertising is in the business of building branded memories, demonstrating a product's tastiness is an important component to any food and beverage advertising. But is it enough to just communicate good taste?

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