Digital strategist at 360i by day, travel writer by night. Follow me on @TheNomadsOasis for more :)
- The 'Live Now' Mentality: Post-Recession Short-Term Thinking And Spending Habits in
Engage:Millennials on
02/18/2016
Millennials entered the workforce during a time of high financial insecurity, triggering long-term risk of economic instability, their shift towards short-term financial thinking and a "Live Now"
mentality that focuses on living in the moment and prioritizing quality of life over money. It has opened the door for marketers to become trusted partners by helping this group satisfy their
short-term goals, so there is an established relationship by the time Millennials start thinking about their future.