Articles by Patricia Lippe All articles by Patricia Lippe
- J.Lo 's Birthday: Relationship Insights For Marketers Targeting Over-50 Crowd in
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As you seek stronger ties with consumers in these demographic groups, here's what to keep in mind based on new AARP research on dating and relationships.
- Look Who's Turning 50: From The Super Bowl To Cindy Crawford in
Did you notice that this year you don't have to dig into your elementary school knowledge of Roman numerals to figure out which Super Bowl it is? Instead of Super Bowl L, which would admittedly look weird, it's "Super Bowl 50." That's right, the Super Bowl is coming out about its age big time.
Comments by Patricia Lippe All comments by Patricia Lippe
- No One Will Admit The Biggest Problem With Internet Advertising
(Publishing Insider on
We are better than this. Thanks for calling it out.
- 5 Ways All Brands Can Impact The Growing Boomer Caregiver Market
Such an important topic for consumers and marketers alike.
- What To Expect From Boomers In 2015
Smart and sassy look ahead
- Everyone Benefits When Marketers Target Grandparents
So true. It was my mother's resources--love, time and money that contributed to my daughter's well-cared-for upbringing.
- Gen X Picks Up Where Boomers Left Off
While I agree with Gordon Plutsky’s assessment that trailing edge Boomers and Gen X have much in common, I challenge his characterization of AARP, an area where he is less knowledgeable. AARP is specifically geared towards people like Mr. Plutsky when they turn 50 and face more life changes than any other stage of life. My introduction to AARP (prior to my employment here) began with the challenge of caring long distance for my ailing in-laws. AARP was there for me and has been advising me for the past eight years as I have adapted to empty nesting, shifted to a more conservative investment strategy, and planned for my trip of a lifetime now that I have more time and money. Unlike our current 37 million members, some people like Mr. Plutsky “don’t know AARP” as our current ad campaign states. We are all about the Age of Possibilities starting at age 50 and the appeal of our website AARP.org, unlike eons.com, has grown exponentially year-after-year to over 8 million monthly uniques today. So whether you are ready to join now or never, AARP will be there to make the most out of this next phase of life for every generation once they turn 50 and beyond.
- Why Marissa Mayer 'Bought' Katie Couric For Yahoo
Whether Yahoo is "sexier" than AARP is not the issue, your proof point that Katie Couric leveraged AARP's and its 37 million paying membership to launch herself as the Boomer spokesperson nicely illustrates the power of the AARP brand. Thanks for the backhanded compliment.
- Still Relevant: Top 5 Predictions For 2014
Leslie speaks the truth. Ageism rules as one of the last shameful demographic "isms"
- Time For A Beauty Marketing Makeover
If today's hottest pop star appreciates the 50+ gen, it's hard to believe that marketers are still lagging behind. Given that Boomers will account for 84% of the population growth in the next 5 years, women AND men in this demo will be driving even more spending than stated above.
- What Happened To Aspiration?
While this is a positive and incremental approach, what's the tipping point that is going to fundamentally change the attitude that is so profoundly entrenched in our society and on steriods in the media biz. Ageism is so far off the radar that no one even considers a filter when tossing out snarky comments when addressing this audience.