Ollie built and runs Tug’s multi-award winning, international Paid/Performance Media team. Starting off his career in Search, he has 10 years’ experience managing cutting edge PPC, Programmatic Display, Paid Social, Video & Mobile campaigns. He has worked with a diverse portfolio of clients across multiple business sectors, and has spearheaded hugely successful international campaigns. He is dedicated to bringing thought leadership to the development of Biddable Media, together with creating and managing effective internal delivery processes to underpin strategic and cutting edge campaigns. Through Tug, he is also an active member of the IAB Search Council. Recently Ollie contributed the opening chapter to the IAB's 'Big Search Handbook 2015', and talked at Google for the annual IAB Search Conference 2015, on the importance of sharing data sets across all Paid Media channels .