Marc Gluck
Member since February 2016Contact Marc- Director, Client Solutions Lotame
- http://www.lotame.com/
- LinkedIn: https://www.linkedin.com/in/mgluck
- Twitter: @lotame
- New York New York
- 10001 USA
As Director of Client Solutions, Marc puts his 17+ years of ad tech experience to work leading Lotame's Sales Engineering and Solutions Architect teams, making clients comfortable with Lotame's DMP technology and developing market-ready solutions that adapt Lotame's core DMP to the specific needs of its clients. Prior to Lotame, Marc held positions at 24/7 Real Media and DoubleClick (acquired by Google), in a variety of roles including Client Services, Performance Monitoring and Data Center Operations.
Articles by Marc All articles by Marc
- Are You Thinking Of Your DMP As Strategy Or Tactic? in
Real-Time Daily on
02/10/2016
One consequence of the rise of programmatic is that it's now a prerequisite for every firm in the Lumascape to offer an audience solution. But that audience solution could be as simple as access to a third-party data provider, or a tool for integrating first-party data. So how do you tell the difference between a DSP with some light audience capabilities, and a DMP with a robust audience solution?
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