Gladly is creating ad experiences that you will genuinely enjoy. Our mission is to give users a choice in the ads they view, while protecting their privacy and making sure every ad serves a worthy purpose.
- Programmatic Display: Data Addict In Need Of Intervention in
Real-Time Daily on
03/15/2017
The default mindset for online advertising has been "more data yields better results." That idea has led to massive expansion in the data collected, created, and sold throughout the ecosystem.
However, for most digital ad campaigns, the vast majority of available metrics are completely irrelevant - and, in fact, detrimental.
- Why Opt-In Will Save Online Advertising in
Real-Time Daily on
02/17/2016
The Interactive Advertising Bureau drew a very clear line in the sand concerning ad-blocking technology recently when it decided to ban Adblock Plus from attending its annual leadership summit, yet
extended a speaking invitation to the Web browsing extension Ghostery. While the feverish debate over ad blocking rages on, the real conversation that we should be having is starting to surface.