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Alex Groth

Member since February 2016Contact Alex

Gladly is creating ad experiences that you will genuinely enjoy. Our mission is to give users a choice in the ads they view, while protecting their privacy and making sure every ad serves a worthy purpose.

Articles by Alex All articles by Alex

  • Programmatic Display: Data Addict In Need Of Intervention in Real-Time Daily on 03/15/2017

    The default mindset for online advertising has been "more data yields better results." That idea has led to massive expansion in the data collected, created, and sold throughout the ecosystem. However, for most digital ad campaigns, the vast majority of available metrics are completely irrelevant - and, in fact, detrimental.

  • Why Opt-In Will Save Online Advertising  in Real-Time Daily on 02/17/2016

    The Interactive Advertising Bureau drew a very clear line in the sand concerning ad-blocking technology recently when it decided to ban Adblock Plus from attending its annual leadership summit, yet extended a speaking invitation to the Web browsing extension Ghostery. While the feverish debate over ad blocking rages on, the real conversation that we should be having is starting to surface.

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