Ori Hofnung
Member since February 2016Contact Ori- Director of Partnerships, Spain & LATAM Playbuzz
- Facebook: https://www.facebook.com/playbuzzpublishers/?fref=ts
- LinkedIn: https://www.linkedin.com/in/orhofnung
- 6522042 ISR
Ori Hofnung is the Director of Partnerships, Spain & LATAM, at Playbuzz. In this role, Ori oversees the sales and marketing growth across multiple regions while overseeing key partnerships in verticals including sports, news and entertainment. Over the course of his career, Ori has accrued a wealth of experience in SaaS, PaaS, enterprise cloud computing, content marketing and establishing strategies to penetrate LATAM markets.
Articles by Ori All articles by Ori
- 3 Social Content Snafus To Avoid When Engaging With Hispanic Millennials in
Engage:Hispanics on
02/22/2016
When it comes to publishing and content marketing, what gets professionals more excited than millennials? Hispanic millennials.
Comments by Ori All comments by Ori
- 3 Social Content Snafus To Avoid When Engaging With Hispanic Millennials
by
Ori Hofnung
(Engage:Hispanics on
02/22/2016)
Hi Felipe, thank you for your comment. I think you definitely have a point there. In addition, pertaining engagement strategies with this audience, according to the knowledge we've accumulated in Playbuzz one should think first which group he'd to tap into (hispanics from a Mexican, Colombian or Venezuelan origin) and customize the strategy accordingly. For example, in Argentina we've experienced higher engagement rates with sports content (especially regarding 2 of their biggest football clubs River and Boca) while in Mexico entertainment seems to be a much stronger vertical. By personalizing the engagement strategy for each origin you'd be more successful in each niche.
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