Andrea Palmer
Member since June 2021Contact Andrea- President Publicis Health Media
- https://www.publicishealthmedia.com/
- LinkedIn: https://www.linkedin.com/in/andrea-palmer-2a9a441/
- Twitter: https://twitter.com/tweetPHM
- 35 W. Wacker Avenue
- 18th Floor
- Chicago Illinois
- 60601 USA
Andrea Palmer has been a media industry trailblazer for nearly 20 years, pioneering innovative strategies that have since become standard practice in healthcare marketing. Andrea manages cross-functional agency strategy and activation teams, and significant holding company-level integrations–delivering best-in-class integrated media and content solutions for some of the largest healthcare brands. Her expertise spans pharma, OTC, medical device and technology healthcare service brands, as well as enterprise-level businesses. In 2019, she conceived and launched The HealthFront™, which has been widely recognized as the most innovative event of its kind. Andrea leads the 550+ employees of PHM, recognized as one of Ad Age’s Best Places to Work and Andrea herself has a growing list of awards and accolades; PM360 ELITE 2019 Strategist, MM&M 2020 Hall of Femme, Campaign US Female Frontier Honoree 2021.
Articles by Andrea All articles by Andrea
- 5 Marketing Trends That Will Define Health Media In 2023 in
MediaDailyNews on
12/27/2022
Five trends are sure to be disruptors in 2023. One has the power to reorder the chess pieces on the social media game board.
- 5 Trends Set To Disrupt Health Marketing In 2022 in
MediaDailyNews on
12/08/2021
It's been a year of explosive growth and incredible upheaval in health. We have identified five trends as we head into what is sure to be a disruptive 2022.
- A Balancing Act: Programmatic Advertising Vs. Content Marketing In Consumer Media in
Marketing: Health on
02/19/2016
With new programmatic solutions cropping every day, everyone - agencies, publishers and clients alike - is asking the question: how much of our digital spending should be shifting to programmatic buying models? The efficiency story has been a media headline for years, and programmatic media is certainly a solution. But, is it effective?
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