Alanna Gombert
Member since February 2016Contact Alanna- VP, Deputy GM IAB Tech Lab IAB Tech Lab
- Twitter: alannaaroazzi
- New York New York
- 11201 USA
Alanna Gombert is VP, Technology & Ad Operations, IAB, and Deputy General Manager, IAB Tech Lab.
Before joining IAB, Gombert was CEO of Gombert Consulting, a full service digital media consulting agency and she is Founder and Co-chair for the IAB Programmatic Council.
Prior she was Head of Digital Sales and Strategy at Conde Nast and founder of CatalystDesk, Condé Nast’s digital media trading platform. Gombert joined Condé Nast in March 2013 from Google by way of Admeld, where she ran the trading desk, agency, and demand-side platform relationships and helped grow RTB from an idea to a killer business.
Prior to Admeld, Gombert worked at Right Media, the first online advertising exchange, where she focused on ad selection algorithms and market dynamics. Right Media was acquired by Yahoo in 2007. Her early career included stints with Nielsen, DoubleClick, and the finance world with JP Morgan Chase and Commerzbank. Advertising has allowed her to travel the world, and she has experience in international markets, including EMEA, APAC, and Latin America.
Email: alanna@iab.com
- Programmatic's Mainstream Future: Building Cohesion, Reducing Friction in
Real-Time Daily on
02/29/2016
The agency's role in programmatic's future is critical. For agencies to stay competitive, they need to reduce the friction of internal walls built around technology and client silos. There isn't one
right way to structure organizationally, but if programmatic is walled off from the rest of the internal teams, the promise of automation is less likely to be fully realized.