Natasha Kennedy — Senior Vice President of Strategy Research Solutions for ORC International — is responsible for the strategy practice’s core offerings, which include market sizing, emerging and adjacent market strategies, competitive intelligence, innovation, and decision support, all with a focus on developing and managing a portfolio of strategic research solutions that support and accelerate client growth initiatives. Natasha draws on executive experience in global market research, strategy, and consulting. Her deep expertise also includes managing business development, operations, product development, knowledge management, HR, and IT. Natasha has worked with client organizations such as Starbucks, eBay, and USAA. Natasha earned her MBA from the Kellogg School of Management.